-They could have decided to ignore the static, writing it off as a mysterious nuisance. They could have also refused to take their findings to a researcher whose cosmological view challenged their own. If they had done this, we might still be deaf to our universe's instructive murmuring.
-But, the two researchers adhered to their shared core value of the scientific method, choosing to adapt their exploration, and eventually, their conclusions, in alignment with the empirical evidence. The duo's rugged flexibility was rewarded: in 1978, Penzias and Wilson won the Nobel Prize in Physics for their discovery.
-Only organizations that deliberately cultivate their rugged boundaries and then flexibly apply them have a shot at prospering over the long haul.
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